Real talk.
No one gives a shit about your tagline.
#SorryNotSorry
People don’t buy taglines. They buy truth.
The Story-Selling Method is my signature approach to building connection-first brands that sell not through pressure, but through presence. It’s designed for founders, creatives, and service providers who are ready to ditch performative marketing and lead with the one thing no one else can replicate: your story. It’s like if your BDRs and your marketing people came together and made a baby, but without the potential HR fallout or awkward town hall meetings.
What It Is
Story-selling is the intersection of storytelling and sales psychology — but without the gross bro-marketing, the fear-mongering and manipulation, or the ick. Instead, it’s about owning your truth, sharing it with clarity, and letting that resonance do the heavy lifting.
Because when your story is anchored in who you really are (and not just what you do), you attract the kind of clients who aren’t just ready to work with you — they’re sold on you before they even get on a call.
The Core of My Method
1. Sell the truth, not the tagline.
Your brand isn’t a highlight reel. It’s a lived experience. I help you pull back the curtain and articulate the real story behind the work — the values, the moments, the beliefs — so your message actually lands.
2. Your story is the strategy.
We mine your personal narrative for the gold — not just to “connect,” but to convert. When you show up with context and honesty, people listen (and buy).
3. Empathy over algorithms.
I teach you how to speak directly to the heart of your audience. What are they feeling? What do they believe? What are they tired of hearing? Story-selling flips the script from “Look at me” to “I see you.”
4. Narrative that moves.
I use flexible frameworks rooted in human psychology — not formulas — to structure your messaging. Whether it’s the Hero’s Journey (with your audience as the hero, a la Story Brand by Donald Miller), a “Before–After–Bridge” arc, or a full-blown origin story, the goal is the same: build trust and guide action.
How It Comes to Life
Sales pages that sound like you — not a played-out funnel template.
Email sequences that unfold like real conversations and make your customers want to open ’em!
Messaging that’s rooted, resonant, and wildly clear – even my kids can figure it out.
PR and brand storytelling that makes people feel like they know you.
Why It Works
Because story isn’t fluff — it’s the most powerful selling tool you already have.
The Storyselling Method helps you use it on purpose.
